On the anthropology of dress.
Carrie's Illustration
Inspired by our 90s Canadian lifestyle, Carrie’s original artwork, referencing Carrie Bradshaw, the main character from the hit series Sex and the City, will be available for sale this Sunday 17, May. If you’re in the Netherlands and would like to purchase it, head over to the Feel Good Market in Strijp-S, in the city of Eindhoven.
Carrie watercolor from Viviana De La Barca. €118.00 at our Etsy Shop, A4 size, museum-quality paper (300g/m²)
Carries’ illustration evokes the late 1990s, as a quintessential example of the style that defined that era.
On the anthropology of dress: Mexico ‘68 and the dress that set the stage for the look of a sports event.
Let’s journey back in time to explore another legendary sports event that took place in Mexico. We’ll focus on the iconic hostess dress worn at the Mexico 1968 Olympic Games. This dress serves as a symbol of the significance of design in Mexican history and the world of sports. It exudes a timeless modern aesthetic, serving as a visual identity for all Mexicans and design enthusiasts.
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The XIX Olympiad in Mexico City in 1968 made a visual impact for different reasons. It was the first colored live event broadcast. The hostess’s dress might look too modern to some, but in 1968 it was typical at the time. My grandmother, who tailored her own dresses, would be making this style for her daughters. For the Olympics, they exist in different color versions and codes to access the different Olympic areas. A classic, sharply cut midi dress in pink, blue, orange, black for the hostess. Not only was it a groovy style but a liberating one after the Summer of Love in ’67. So in North America, this dress witnessed 1968 as a year of great protest and rebellion. Mexican athlete Norma Enriqueta "Queta" Basilio Sotelo became the first woman to light the Games cauldron.
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Mexican Eduardo Terrazas and U.S. Lance Wyman from the Department of Publications and Urban Design, teamed up as part of the Organizing Committee of the XIX Olympiad Mexico City 1968 Olympics.
There were 3D paper glasses to appreciate the posters and event’s design optical 3D illusions; design that combined ancient motifs with contemporary elements. All branded and very coherent as the first event to adopt a visual identity program. It later became the look of the program with an iconic triple line design for the Mexico 68 emblem. |
After the 1968 Mexico City Olympics, sports event design evolved beyond its original purpose. Innovative concepts began to emerge, impacting various aspects of design. Official Video.
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Golf StyleNext. In June 2026, our athleisure artistic etalage in the Netherlands will launch, blending Dutch original art with local and international young designers clothing. The direction and production are by Viviana De la Barca.
Plus, this is how the golf sport links to us growing up in Mexico. |
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Golf legend Lorena Ochoa Reyes, a Mexican prodigy, began playing at age five and won numerous state and national events in Mexico. She achieved five consecutive Junior World Golf Championships titles and eight national championships. In 2000, she joined the University of Arizona, winning NCAA Player of the Year honours in 2001 and 2002. She achieved 12 collegiate victories, including seven consecutive in her sophomore year, and received the 2003 Nancy Lopez Award.
Lorena’s professional journey began on the Epson Tour, where she won three wins in her first year and was named Rookie of the Year in 2002. In 2003, she joined the LPGA Tour and won eight top-10 finishes, clinching Louise Suggs Rolex Rookie of the Year honours. She also won her first two LPGA Tour titles that year. Lorena went on to win 10 more LPGA Tour titles before winning her first major championship, the 2007 AIG Women’s Open. She finished her career with 27 wins, including another major at the 2008 Chevron Championship. Her final victory came at the 2009 Navistar LPGA Classic, and she retired in 2010. Ochoa was World No. 1 in the Rolex Rankings from April 2007 to May 2010, a record 158 weeks in a row.
Inducted into the World Golf Hall of Fame in 2017 and the LPGA Hall of Fame in 2022, Lorena also received the Heather Farr Perseverance Award in 2007 and the USGA’s Bob Jones Award in 2011.
Lorena’s professional journey began on the Epson Tour, where she won three wins in her first year and was named Rookie of the Year in 2002. In 2003, she joined the LPGA Tour and won eight top-10 finishes, clinching Louise Suggs Rolex Rookie of the Year honours. She also won her first two LPGA Tour titles that year. Lorena went on to win 10 more LPGA Tour titles before winning her first major championship, the 2007 AIG Women’s Open. She finished her career with 27 wins, including another major at the 2008 Chevron Championship. Her final victory came at the 2009 Navistar LPGA Classic, and she retired in 2010. Ochoa was World No. 1 in the Rolex Rankings from April 2007 to May 2010, a record 158 weeks in a row.
Inducted into the World Golf Hall of Fame in 2017 and the LPGA Hall of Fame in 2022, Lorena also received the Heather Farr Perseverance Award in 2007 and the USGA’s Bob Jones Award in 2011.
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The Surfer StyleA lifestyle that embraces freedom, adventure, and a profound connection to the ocean.
In ancient Hawaii, creating a surfboard was a sacred ritual. Before cutting down a tree, a surfboard maker would place a kūmū, a fish, in a hole near the roots and offer prayer. Once the tree was felled, it was roughly shaped using bone or adze. Viviana De la Barca |
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The board then travelled to a halau, or canoe house, where coral and stone were used to refine its shape. To blacken the board, burned kukui nuts, ti plant roots, hili (pounded bark), or banana bud stains were applied. Kukui nut oil was then added to create a smooth, shiny finish. Before its first use, the finished surfboard was dedicated. After each use, it was rubbed with coconut oil and wrapped in tapa cloth to preserve its finish. The meticulous care required to build and maintain these boards made them treasured possessions for ancient Hawaiians.
Since the 1800s, colonization transformed Hawaiian belief systems, eventually leading to the abolition of the Kapu system. This shift contributed to the decline of the surfing lifestyle. However, in the latter half of the 19th century, King Kalakaua, known as the Merry Monarch, revived many ancient practices. By 1905, a young teenager named Duke Kahanamoku and his friends were regularly seen riding waves at Waikiki Beach. These wooden boards, crafted from either balsa or redwood, were usually taller than the surfers, standing about 14 to 18 feet. They were designed to catch the small swells at this surf spot. These young men formed the Hui Nalu or the Club of Waves, which eventually became the famous Waikiki Beach Boys. |
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In 1907, Henry Huntington invited George Freeth to demonstrate surfboarding at a Redondo Beach railroad opening. Freeth pioneered the technique of cutting a 16-foot board in half to create shorter surfboards, simplifying wave maneuvering. This innovation led to the development of innovative surfboard designs and techniques in California beaches.
The first fin on a surfboard, often considered the start of modern surfing, was attached in 1935. The 1940s saw the advent of fibreglass, allowing for the construction of strong, light, and waterproof modern surfboards. Initially, balsa wood was used as the core, but polyurethane foam, still in use today, replaced it. Surfboards have evolved significantly since their inception. Initially crafted from wood, they’ve transitioned to fibreglass, polyurethane foam, and epoxy. Fins have been incorporated, and board lengths have been reduced. Technological advancements have further refined surfboard designs. Surfing has changed dramatically since its inception. Today, women like their male counterparts also surf killer waves.
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Surfing has changed dramatically since its inception. Today, women like their male counterparts also surf killer waves. Children in Hawai‘i are also learning to surf at younger ages, and keiki (child) surfing competitions are held yearly. Surfing today is not only for the young, but also for the young at heart, such as, on the North Shore, a group of more mature women who call themselves the Golden Girl Surfers.
The first documentation containing a description of surfing is from a journal entry by Lieutenant King, Captain Cook’s successor.
The first documentation containing a description of surfing is from a journal entry by Lieutenant King, Captain Cook’s successor.
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Dutch Mood: 27 April 2026
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Continues in Spanish.
Países Bajos, la quinta economía más grande de la Unión Europea, vivió un momento cultural significativo en 1996 cuando la canción «15 Miljoen Mensen» de Fluitsma & Van Tijn alcanzó el primer puesto en las listas de éxitos neerlandesas. Dada su densidad de población, siendo el país más poblado de Europa (excluyendo Mónaco, la Ciudad del Vaticano y Malta), hay residentes que experimentan una sensación de vivir en una vasta jungla urbana.Si bien el crecimiento económico se ha visto impulsado por la inmigración, esta ha contribuido a la intensificación de la crisis de vivienda en la última década. El aumento de la población conlleva un incremento de la fuerza laboral, pero también genera una escasez de viviendas. Las previsiones sugieren que la población neerlandesa podría superar los 20 millones en 2050. |
Eindhoven, en la provincia meridional de Brabante Septentrional, cada vez más va tomando pinta de jungla de cemento futurista. Sin embargo, siguen surgiendo soluciones como las construcciones verticales en Strijp-S. Las ciudades cercanas al agua también están explorando la recuperación de terrenos del mar, una estrategia que ha tenido éxito en otros países densamente poblados como Singapur. Con la densidad de Singapur, los neerlandeses podrían albergar potencialmente a 273 millones de personas. ¡Imagínate eso en una celebración del Día del Rey!
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Sneakers For WomenThe first modern sneakers specifically designed for women were realeasedin 1982, a testament to the impact of labor activism.
Once just practical shoes, sneakers have evolved in to a whole culture. They are now a way to show who you are and a piece of art, even displayed in museums and designer auctions where a pair can be worth millions. Viviana De La Barca |
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The Bata Shoe Museum in Toronto, Canada, was the first North American museum to dedicate an exhibit to the history of sneakers back in 2013. Sneakers, a footwear phenomenon, have revolutionized performance design, inspired subcultures, and transformed the world of lifestyle and fashion. Their journey began in 1860s England, when they were initially crafted for upper-class men engaged in croquet and tennis. The first-ever trainer, produced by the New Liverpool Rubber Company in 1876, emerged as a simple rubber-soled shoe. It took nearly two centuries for the women’s version to be created.
However, the true transformation of sneaker culture into a phenomenon occurred with the 1985 release of Nike’s Air Jordan 1s. In 1984, Michael Jordan was a promising rookie who had not yet participated in a professional game. Despite this, Nike, then primarily known as a running shoe company, recognized Jordan as the future of their brand and signed him to a five-year, $2.5 million endorsement agreement.
Five years prior, during the 1980 MTA strike in New York City, 33,000 employees shut down the subway and bus lines for 11 days. Over 3 million commuters found alternative means of transportation. Businesswomen in power suits and sneakers became emblematic of the strike.
Reebok designed the Reebok Freestyle during this labor strife. It was part of a longer trend of women, consumer habits, fashion, and labor activism. In the early 20th century, urban working-class women used the ready-to-wear clothing industry as a tactic in labor protests. During the 1909 Shirtwaist Factory Strike, women wore their ready-to-wear fashions to publicly claim their femininity and expand notions of women’s roles and rights.
For women today, it’s hard to imagine a world where sneakers weren’t a staple of their wardrobes. Before 1982, semi-formal attire and high heels were the daily essentials for women. Therefore, sneakers and the sneaker industry represent another front in the ongoing struggle for gender equity. Perhaps sneakers will ultimately lead to lasting change.
However, the true transformation of sneaker culture into a phenomenon occurred with the 1985 release of Nike’s Air Jordan 1s. In 1984, Michael Jordan was a promising rookie who had not yet participated in a professional game. Despite this, Nike, then primarily known as a running shoe company, recognized Jordan as the future of their brand and signed him to a five-year, $2.5 million endorsement agreement.
Five years prior, during the 1980 MTA strike in New York City, 33,000 employees shut down the subway and bus lines for 11 days. Over 3 million commuters found alternative means of transportation. Businesswomen in power suits and sneakers became emblematic of the strike.
Reebok designed the Reebok Freestyle during this labor strife. It was part of a longer trend of women, consumer habits, fashion, and labor activism. In the early 20th century, urban working-class women used the ready-to-wear clothing industry as a tactic in labor protests. During the 1909 Shirtwaist Factory Strike, women wore their ready-to-wear fashions to publicly claim their femininity and expand notions of women’s roles and rights.
For women today, it’s hard to imagine a world where sneakers weren’t a staple of their wardrobes. Before 1982, semi-formal attire and high heels were the daily essentials for women. Therefore, sneakers and the sneaker industry represent another front in the ongoing struggle for gender equity. Perhaps sneakers will ultimately lead to lasting change.
Other facts:
Maude Evelyn Sherman Naismith, a Canadian-American physical educator, is credited with inventing basketball in Springfield, Massachusetts, in 1891. She created the game to keep her students active during the winter months. The game, which was played without a uniform or sneakers, was an immediate success. It quickly spread to other colleges and YMCAs, becoming the original American sport.
Yuni Kawamura, a sociology professor at the Fashion Institute of Technology in New York, explains that wearing rare and cool sneakers has become a way for people to express their social status. They want to flaunt their possessions and assert that they are slightly superior to others.
Sneakers serve as a medium for expressing one’s beliefs. For instance, NBA player Dwyane Wade donned his custom-designed, limited-edition “Black Lives Matter” Li-Nings, while NFL placekicker Blair Walsh wore anti-bullying cleats adorned with the words “Speak Out.”
Read summary in Spanish.
Maude Evelyn Sherman Naismith, a Canadian-American physical educator, is credited with inventing basketball in Springfield, Massachusetts, in 1891. She created the game to keep her students active during the winter months. The game, which was played without a uniform or sneakers, was an immediate success. It quickly spread to other colleges and YMCAs, becoming the original American sport.
Yuni Kawamura, a sociology professor at the Fashion Institute of Technology in New York, explains that wearing rare and cool sneakers has become a way for people to express their social status. They want to flaunt their possessions and assert that they are slightly superior to others.
Sneakers serve as a medium for expressing one’s beliefs. For instance, NBA player Dwyane Wade donned his custom-designed, limited-edition “Black Lives Matter” Li-Nings, while NFL placekicker Blair Walsh wore anti-bullying cleats adorned with the words “Speak Out.”
Read summary in Spanish.
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Dutch Style: Striped SkirtsIn the 1800s Netherlands, clothing was highly valued. In personal belongings inventories, clothing and textiles constituted a significant portion of the average Dutch person's wealth, despite their recyclability. For instance, a woven skirt could be worn by a family for generations, transitioning from an overskirt to an underskirt. Clothing was traditionally passed down.
Viviana De La Barca |
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Historically, clothing in the Netherlands was made by hand from natural materials such as linen, wool, and leather, often through in-house spinning and weaving. Traditional regional costumes, so characteristic of the Netherlands, are slowly disappearing. With them, the tradition of handicrafts associated with these costumes is also being lost. Ancient craft techniques, unique color combinations, patterns, and fabric applications that have been passed down for centuries are falling into disuse.
In the 18th century, the Industrial Revolution ushered in the advent of steam engines and mechanical looms, catalyzing mass production and the establishment of cotton textile factories.
Continues in Spanish.
In the 18th century, the Industrial Revolution ushered in the advent of steam engines and mechanical looms, catalyzing mass production and the establishment of cotton textile factories.
Continues in Spanish.
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The Flower Vase
This watercolour depicts a flower vase with spouts from Dutch Delft, created by The Greek A Factory around 1690-1700.
The original vase, a remarkable four-part piece, resides at the Fitzwilliam Art Museum in Cambridge, England. It includes a stand, a vase with twisted snake handles, a bowl with eight spouts, and a cover with seven spouts. Only five complete examples exist. Each vase is uniquely decorated. This particular piece showcases a typical exuberant European Baroque style. It bears the monogram \”AK\” for Adriaen Kocks, the factory’s proprietor from 1686 and court supplier.
Continues in Spanish.
The original vase, a remarkable four-part piece, resides at the Fitzwilliam Art Museum in Cambridge, England. It includes a stand, a vase with twisted snake handles, a bowl with eight spouts, and a cover with seven spouts. Only five complete examples exist. Each vase is uniquely decorated. This particular piece showcases a typical exuberant European Baroque style. It bears the monogram \”AK\” for Adriaen Kocks, the factory’s proprietor from 1686 and court supplier.
Continues in Spanish.
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Dutch DelftwareTulip vases, which have a history dating back to the 17th century in the Netherlands, are now considered antiques. People adore them for their rich history and beauty, even though they were originally created to hold tulips, nowadays they're often used as elegant decorations. You'll frequently see them adorned with designs reminiscent of the East.
Viviana De La Barca By the 1660s, Delft in the Netherlands had become the top spot for making tin-glazed earthenware in the United Provinces. This shift was really driven by the fact that Chinese porcelain imports were dropping because of some political drama in China after the Ming dynasty fell in 1644.
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Blue and white porcelain was super popular, and Delft potters were pretty good at copying it to keep up with the demand. Later on, they also started making really fancy versions of colourful Japanese Imari ware and Chinese enamelled porcelains in the late seventeenth and early eighteenth centuries.
Back in the 17th and 18th centuries, folks crafted all sorts of everyday items and decorations, like medicine bottles, toiletries and dishes, tobacco jars, flower vases and pots, wall art and figurines. Tiles and tile pictures were also popular, especially in places like Delft, but you could find similar things in Rotterdam, Utrecht, Haarlem and even up north in Makkum.
Back in the 17th and 18th centuries, folks crafted all sorts of everyday items and decorations, like medicine bottles, toiletries and dishes, tobacco jars, flower vases and pots, wall art and figurines. Tiles and tile pictures were also popular, especially in places like Delft, but you could find similar things in Rotterdam, Utrecht, Haarlem and even up north in Makkum.
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On the Sociology of Dress
Social sciences and human cultures begin with archaeology and anthropology.
Archaeological research provides a deeper understanding of past human societies, including their practices and attire.
Anthropological research focuses on communities from both the past and the present. For instance, in ancient Mexico, people were deeply concerned with the art of adorning the body.
Archaeological research provides a deeper understanding of past human societies, including their practices and attire.
Anthropological research focuses on communities from both the past and the present. For instance, in ancient Mexico, people were deeply concerned with the art of adorning the body.
In essence, museographic discourses within the Pre-Hispanic Art Rooms of Mexican museums provide visitors with an introductory overview of the culture and history of ancient civilizations from our geographical location, social organization, and historical context to our artistic manifestations.
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The Mexica FanThe fan, in addition to being a common accessory in Mexico used in the coastal regions to cool off on hot days, is an instrument and a clear example of the legacy of our pre-Hispanic history.
Viviana De La Barca. The Mexica civilization crafted them from both small and large feathers. However, the most ornate ones were reserved for religious ceremonies or those in power. Artisans in Campeche, Mexico, today create some of the most uniquely crafted traditional ‘abanico de jipijapa’ using natural palm materials.
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The diversity of cultures that this instrument has served in both ancient and modern times (Egyptian, Babylonian, Persian, Greek, Roman, French, or Spanish) is countless. However, records indicate that the fan as a folding instrument similar to what we know today originated in Japan. It was there that the “ogi,” the folding fan used primarily by men, was developed.
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On the Anthropology of Dress: Tilmatl Cotton Cloak
A TILMATL IUI ICHKATL’ in the Mexican Nahuatl language is a unisex cotton cloak. In Arabic, the term is /qutn/ a natural material once rare in Europe. In the early 18th century, cotton made up a tiny fraction of Europe’s textile production. Linens and woollens were the dominant manufacturing sectors in most Western countries.
Back in the Americas, cotton fibres, spun and woven into clothing since the Olmec civilization in Mexico, have not only been used for that purpose. In ancient times, cotton held a role equally in religion, currency, and medicine.
Continues in Spanish.
Back in the Americas, cotton fibres, spun and woven into clothing since the Olmec civilization in Mexico, have not only been used for that purpose. In ancient times, cotton held a role equally in religion, currency, and medicine.
Continues in Spanish.
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Carey BraceletsNojoch aak, meaning 'Carey Tortoise' in the Mayan language of Mexico, is scientifically known as Eretmochelys imbricata.
Mexican artisans have been crafting bracelets from this turtle, once part of my grandmother, mother, aunts, sisters, or myself wardrobes. Historically, its shell has been used to create jewelry and decorative objects, leading to the brink of extinction. Today, carey turtles remain endangered due to hunting and habitat destruction. -- Viviana De La Barca. |
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On the Anthropology of Dress : Jade Jewels
Jade, a symbol of the Olmec civilization, known as the 'mother culture‘ of Mesoamerica, is one of several millenarian Mexican symbols. The Olmecs fashioned votive jewelry, axes, and other objects in the shape of figures carved from various greenstones, including jade, jadeite, chrysoprase, chloromelanite, serpentine, and others. Jade is a symbol of spirituality and artistic mastery.
The term “jade” for this ornamental stone originated in the 1590s, derived from the French word “le jade.” This itself comes from the earlier Spanish “piedra de (la) yjada” (1560s), which ultimately traces back to the Vulgar Latin “iliata.”
The Olmec civilization, which flourished between 1200 and 400 B.C., no longer exists as such. However, its cultural legacy lives on in present-day Veracruz and Tabasco in the Gulf of Mexico, where we had the opportunity to speak with people who identify as direct descendants of the Olmecs.
Renowned for its advanced culture and rich traditions, the Olmecs created jade objects that hold high esteem beyond mere adornment. Their legacy, involves trading jade from the Motagua Valley’s geological formations in Guatemala. This trade resulted in the creation of the earliest known jade artifacts in archaeology, which significantly influenced subsequent cultures in Mexico and the surrounding region, including the Maya.
Ethnohistoric sources describe several technological phases of that era, encompassing a wide range of instruments.
Continues in Spanish…
The Olmec civilization, which flourished between 1200 and 400 B.C., no longer exists as such. However, its cultural legacy lives on in present-day Veracruz and Tabasco in the Gulf of Mexico, where we had the opportunity to speak with people who identify as direct descendants of the Olmecs.
Renowned for its advanced culture and rich traditions, the Olmecs created jade objects that hold high esteem beyond mere adornment. Their legacy, involves trading jade from the Motagua Valley’s geological formations in Guatemala. This trade resulted in the creation of the earliest known jade artifacts in archaeology, which significantly influenced subsequent cultures in Mexico and the surrounding region, including the Maya.
Ethnohistoric sources describe several technological phases of that era, encompassing a wide range of instruments.
Continues in Spanish…
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Mexican Art DecoGrowing up in the vibrant heart of Mexico City means holding my grandmother‘s hand as a little girl, strolling the markets and streets amidst the bustling contemporary life — Viviana De La Barca.
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Continues in Spanish.
Al igual que entonces, daba la sensación de estar caminando sobre un lienzo, un tapiz viviente de estilos arquitectónicos variados que desde entonces iban definiendo su perdurable perfil urbano.
Entre estos estilos, uno de nuestros favoritos es el Art Déco. Este se distinguía por sus formas geométricas atrevidas, sus detalles intrincados y una sensación de modernidad que cautivó al mundo a principios del siglo XX. En el país este estilo encontró un terreno especialmente fértil en la capital mexicana, donde sus artesanas, sus artistas o arquitectos infundían sus creaciones con materiales naturales locales y elementos culturales, lo que dio lugar a una interpretación mexicana única del Art Déco.
Las acuarelas retratan detalles que llamaron nuestra atención esta primavera.
Al igual que entonces, daba la sensación de estar caminando sobre un lienzo, un tapiz viviente de estilos arquitectónicos variados que desde entonces iban definiendo su perdurable perfil urbano.
Entre estos estilos, uno de nuestros favoritos es el Art Déco. Este se distinguía por sus formas geométricas atrevidas, sus detalles intrincados y una sensación de modernidad que cautivó al mundo a principios del siglo XX. En el país este estilo encontró un terreno especialmente fértil en la capital mexicana, donde sus artesanas, sus artistas o arquitectos infundían sus creaciones con materiales naturales locales y elementos culturales, lo que dio lugar a una interpretación mexicana única del Art Déco.
Las acuarelas retratan detalles que llamaron nuestra atención esta primavera.