On Thursday, 23 January, together with AREA 51 initiative, we’ll be recycling a few stunning items I no longer wear.
Where: KETELHUISPLEIN 18, in EINDHOVEN (Netherlands) Time: 7pm to 11pm
Pop by my stand to buy Sustainable Fashion: By giving pre-owned clothes a new lease on life, we reduce clothing waste and promote a circular economy.
Looking forward to circular fashion with you all!
Viviana
STYLING NOTES
Books on style
Men’s scarves
Men’s socks
What’s styling a primal man? How does he dress? What’s his looks?
Gender has long controlled an individual’s role in society as it set certain expectations for men and women in fashion too. For centuries, dress codes have been used to maintain gender roles, specific social roles and hierarchies. Academics continue writing numerous books examining the societal, psychological and gender significance of dress codes over time.
True, there is no ideology set in stone for the conservative primal man and his dress. Today we have the selfies to portray our style. Before selfies, portraiture was the art to express an individual’s personality. As there are more historical examples that help to guide us. Fashion isn’t merely about the clothes we wear; it’s also a language that speaks volumes about our identity and values. Primal men then are considered to be modest dressers, the opposite of James Bond whose style evokes the image of an iconic dapper in a suave tuxedo, or in a smart cycling jacket matching neat sport shoes, or look the opposite to a hiphop rapper star. Primal men dress is less subjected to the changes in fashion and upholds a high standard of classic modesty.
In 2024, I’ve assisted different male customers from different cultural backgrounds to make wardrobe choices and unlock their smart, casual, or sporty looks in the men’s department of a couple of well-known fashion houses in the Netherlands. I’ve met different kinds of customers. Some were young guys, kids, adults… some other men were older and even over seventy. Some would bring interesting questions and topics on the stages of a man’s life that have influenced their fashion. Some others would be more practical, less talkative, and would know exactly what clothes they want to purchase. There were guys who would be absolutely clueless on their style too.
What is a primal man, anyway?
In regards to looks, a primal man is often referred as the kind of man who dresses conservative and tells you that his wife chooses most of his outfits. In his societal role, this man is so ingrained towards the evolutionary psychology vision on life who believes that being in a relationship with a woman is all about nurturing him — and his children of course.
Primal men are often the kind of guy who can’t see life outside the box — therefore the whole family picture. Evolutionary psychology also explains further on this old conditioning, as the school and a purely theoretical approach explaining the ways in which the mind is shaped by gender and social pressures to survive and reproduce.
What’s called a primal man is one who is so primal in his understanding of life evolution in every sense, including being their children fashion guardians. The impact of parental guidance on a child’s fashion sense transcends mere wardrobe choices. The primal man vision is the cause of helicopter parents who become over-involved in their children's lives even as adults. Of course weaving through the fabric of a child’s emerging fashion style.
However, don’t be misguided. A primal man’s wardrobe can well have bespoke suits next to sport pants, and could be fond of funky socks and scarves (pic).
From creative director producing textile art and design educational materials exhibited at international events as Dutch Design Week, to providing professional and detail-oriented stylist services, by creating visual narratives through culture and clothes.
Viviana’s experience as an image stylist ranges from providing personalized independent services to working in the men’s department of diverse fashion houses from Hugo Boss to Zara, and training at London College of Fashion.